How to Optimise Your Sikkhon Course for SEO
Optimising your course description for SEO on Sikkhon ensures that your content reaches the right audience, whether they're browsing the platform or searching on Google. If you want a visual guide, check out our SEO Video Tutorial.
Otherwise, follow these steps to get started:
1. Start by Accessing the Instructor Dashboard
To begin optimising your course, navigate to the instructor dashboard on Sikkhon:
Step 1: Log in to your Sikkhon account. Sign up if you don’t have an instructor account.
Step 2: Click on your profile icon in the top-right corner of the homepage.
Step 3: Select "Create a New Course" to open your instructor dashboard.
2. Craft a Winning Course Title
Your course title is one of the most important factors for both students and search engines. Create a title that not only captures the essence of your course but includes relevant keywords as well. Here's how to optimise it:
Examples:
Poor Title: "Learn SEO"
Optimised Title: "Master SEO: From Basics to Advanced Strategies for Ranking #1"
Tips for Optimising Titles:
Use keywords that students are likely to search for.
Make the title clear, specific, and action-oriented.
Include descriptive words like Master, Advanced, or Beginner.
3. Optimise the Course Slug
The slug is the part of your course URL that appears after "sikkhon.com." An optimised slug can improve search engine visibility.
Examples:
Poor Slug: “seo-course-123”
Optimised Slug: “learn-seo-basics-to-advanced-ranking”
Tips for Optimising Slugs:
Keep it short and descriptive.
Include primary keywords related to your course.
Avoid random numbers or overly generic phrases.
4. Write an Engaging “About Course” Description
Your course description should be detailed, enticing, and keyword-rich. It’s your chance to convince students why your course is valuable. Focus on making it descriptive and engaging instead of stuffing it with keywords. Remember, “keyword stuffing” will do you more harm than good. If you prepare a well-written description, chances are that there will naturally be keywords in the text.
Examples:
Poor Description: "This course is about SEO and ranking on Google."
Optimised Description: "Unlock the secrets to mastering SEO with this comprehensive course. Learn step-by-step strategies to boost your website’s visibility, drive organic traffic, and secure top rankings on Google. Perfect for beginners and professionals looking to enhance their skills!"
Tips for Writing a Great Description:
Include specific keywords naturally.
Highlight the benefits students will gain.
Use a clear and engaging tone.
5. Choose the Right Course Category
Selecting the right category ensures your course appears in relevant searches on Sikkhon.
Example:
Choose a specific category, such as "Digital Marketing > SEO", instead of a general or unrelated category.
Tips for Choosing Categories:
Ensure the category aligns with your course topic.
Drill down to subcategories when possible for better discoverability.
6. Design an Eye-Catching Thumbnail
Your thumbnail is the first visual students see. A professional design can make all the difference. Remember, SEO is not just about the writing. It’s about the visuals as well.
Examples:
Poor Thumbnail: A blurry, cluttered image with too much text.
Optimised Thumbnail: A clean, high-quality image with bold text like "Master SEO" and relevant visuals (e.g., a person working on a laptop).
Tips for Thumbnail Design:
Use bright, professional visuals that grab attention.
Avoid overcrowding the image with unnecessary elements.
Ensure the text is easy to read and conveys your course’s topic.
7. Complete the “Additional Data” Fields
Providing detailed information in the additional data fields helps students understand your course and boosts SEO. Let’s get you familiar with how you can optimise these fields for both SEO and your students.
What Will I Learn
In this field, you can talk about things that one can learn from your course. Instead of writing something generic like, “You will learn SEO in this course,” point out the specifics.
Example:
For example, if you are creating a course about SEO, you can include the following points under the “What Will I Learn” section.
Understand the fundamentals of SEO and how search engines work
Master keyword research to target the right audience
Optimise website content to improve search rankings
Develop link-building strategies to boost site authority
Target Audience
What is the demographic of students you are trying to target? Is the course going to be especially beneficial for students? Or is it suitable for all demographics? You can point these out in the “Target Audience” section.
Example:
Academic students
Small business owners
Webmasters
Since we are creating an SEO course for this example, our course is going to be beneficial for everyone, whether they are students, small business owners or webmasters (website owners).
Materials Included
In this section, you can describe what materials your course contains. Alongside videos, your course may include templates, checklists, and other files that can help your students. Include keywords naturally to optimise this section.
Example:
Comprehensive SEO strategy templates
Keyword research spreadsheets
Exclusive access to video tutorials on SEO tools
Downloadable checklists for on-page and off-page optimisation
Presentation slides for easy reference
Requirements/Instructions
Your course may have particular requirements or instructions for students before they enrol. For example, if you’re teaching SEO, it’s crucial for your students to have a computer with a stable internet connection. Point out these instructions in this section.
Example:
Basic understanding of internet browsing.
Access to a computer with a stable internet connection.
No prior SEO knowledge is required!
Tags
Include relevant keywords that describe your course to help students find it easily. For example, if you’re teaching SEO, use tags that highlight the key topics covered in your course.
Example:
Digital Marketing, SEO, Keyword Research, On-Page SEO, Technical SEO, SEO for Beginners.
8. Upload Your Course
Once you've filled out all the necessary fields, review your course details for clarity and accuracy.
Ensure your keywords are used naturally across the title, description, slug, and tags.
Avoid keyword stuffing, which can make your content look spammy.
Click the Upload button to publish your course.
Conclusion
By following these steps, you’ll optimise your Sikkhon course to attract students and rank higher on search engines. Remember to focus on clarity, relevancy, and quality throughout the process. A well-optimised course not only increases your visibility but also builds trust with your audience.
Start optimising your Sikkhon course today and unlock its full potential!
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