How to Optimise Your Sikkhon Course for SEO

Optimising your course description for SEO on Sikkhon ensures that your content reaches the right audience, whether they're browsing the platform or searching on Google. This guide will help you optimise your course’s description, making it highly discoverable. If you want a visual guide, check out our SEO Video Tutorial. Otherwise, follow these steps to get started:

1. Start by Accessing the Instructor Dashboard

To begin optimising your course, navigate to the instructor dashboard on Sikkhon:

• Step 1: Log in to your Sikkhon account. Sign up if you don’t have an instructor account. 

• Step 2: Click on your profile icon in the top-right corner of the homepage.

• Step 3: Select "Create Course" on your instructor dashboard.

2. Craft a Winning Course Title

Your course title is one of the most important factors for both students and search engines. Create a title that not only captures the essence of your course but includes relevant keywords as well. Here's how to optimise it:

Examples:

• Poor Title: "Learn SEO"

• Optimised Title: "Master SEO: From Basics to Advanced Strategies for Ranking #1"

Tips for Optimising Titles:

• Use keywords that students are likely to search for.

• Make the title clear, specific, and action-oriented.

• Include descriptive words like Master, Advanced, or Beginner.

3. Write Engaging Course Descriptions

While your course short description should be brief, your course description should be detailed, enticing, and keyword-rich. It’s your chance to convince students why your course is valuable. Focus on making it descriptive and engaging instead of stuffing it with keywords. Remember, “keyword stuffing” will do you more harm than good. If you prepare a well-written description, chances are that there will naturally be keywords in the text. 

Examples:

• Poor Description: "This course is about SEO and ranking on Google."

• Optimised Description: "Unlock the secrets to mastering SEO with this comprehensive course. Learn step-by-step strategies to boost your website’s visibility, drive organic traffic, and secure top rankings on Google. Perfect for beginners and professionals looking to enhance their skills!"

Tips for writing a great description:

• Include specific keywords naturally.

• Highlight the benefits students will gain.

• Use a clear and engaging tone.

4. Choose the Right Course Category

Selecting the right category ensures your course appears in relevant searches on Sikkhon.

Example:

• Choose a specific category, such as "Digital Marketing", instead of a general or unrelated category.

Tips for Choosing Categories:

• Ensure the category aligns with your course topic.

• Drill down to subcategories when possible for better discoverability.

5. Complete the “Additional Data” Fields

Providing detailed information in the additional data fields helps students understand your course and boosts SEO. Let’s get you familiar with how you can optimise these fields for both SEO and your students. 

Requirements/Instructions

Your course may have particular requirements or instructions for students before they enrol. For example, if you’re teaching SEO, it’s crucial for your students to have a computer with a stable internet connection. Point out these instructions in this section. 

Example:

• Basic understanding of internet browsing.

• Access to a computer with a stable internet connection.

• No prior SEO knowledge is required!

What You Will Learn

In this field, you can talk about things that one can learn from your course. Instead of writing something generic like, “You will learn SEO in this course,” point out the specifics. 

Example: 

For example, if you are creating a course about SEO, you can include the following points under the “What You Will Learn” section.

• Understand the fundamentals of SEO and how search engines work

• Master keyword research to target the right audience

• Optimise website content to improve search rankings

• Develop link-building strategies to boost site authority

6. Design an Eye-Catching Thumbnail

After you have completed filling in the Basic Information section move on to the Media Settings by clicking "Next". Select the Video Source option and upload an inspiring and compelling introductory video of the course. Then move on to the thumbnail section. Your thumbnail is the first visual students see. A professional design can make all the difference. Remember, SEO is not just about the writing. It’s about the visuals as well. 

Example:

• Poor Thumbnail: A blurry, cluttered image with too much text.

• Optimised Thumbnail: A clean, high-quality image with bold text like "Master SEO" and relevant visuals (e.g., a person working on a laptop).

Tips for Thumbnail Design:

• Use bright, professional visuals that grab attention.

• Avoid overcrowding the image with unnecessary elements.

• Ensure the text is easy to read and conveys your course’s topic.

7. Fill Up the “SEO Settings” Fields

You’re almost there! Now it’s time to fill out the “SEO Settings” fields, where you will provide a meta title, description, and some keywords related to your course.

Meta Title

This is the title that will be shown on search engines like Google and Bing. The optimal length of a meta title is 50-60 characters, so remember to keep it short and sweet while also including relevant keywords.

Meta Description

Search engines will also show a short description under the meta title, called “meta description”. This description needs to be between 50 to 160 characters in length. Make it SEO-friendly by including relevant keywords. 

Meta Keywords

Meta keywords are like tags that will help users find your course on Sikkhon. Think about what a learner might type in the search box while searching a course like yours and put down those keywords, separated by commas.

8. Upload Your Course

Once you've filled out all the necessary fields, review your course details for clarity and accuracy.

• Ensure your keywords are used naturally across the title, description, and meta keywords.

• Avoid keyword stuffing, which can make your content look spammy.

• Click the Upload button to publish your course.

Conclusion

By following these steps, you’ll optimise your Sikkhon course to attract students and rank higher on search engines. Remember to focus on clarity, relevancy, and quality throughout the process. A well-optimised course not only increases your visibility but also builds trust with your audience.

Start optimising your Sikkhon course today and unlock its full potential!